Smarter programs for higher education marketing and fundraising

Individual donors are the lifeblood of many higher education marketing programs for schools and universities, and building long-term connections with them is critical. It’s also very complicated, because their interests, motivations, and histories of giving are all unique. We build higher education marketing programs that help you engage donors with relevant, integrated print and electronic communications driven by sophisticated data streams.

Higher education marketing programs

The core of most higher education marketing campaigns is our proprietary Journeys Maker platform. This tool makes it easy to map your campaign, set follow-ups triggered from your criteria, and use data from our Periscope analytics suite to refine your targeting and fine-tune your program.

Our technology team can also source, integrate, and segment higher education donor information in our secure on-site data center. This drives higher education marketing communication across direct mail, email, and social channels including print-on-demand. The result is a smarter campaign based on a detailed, evolving profile of each individual.

Customer Kudos: “We were thrilled with the results. Both the number of donors — and the average contribution — increased significantly.”