Automotive marketing that drives sales

Buying or leasing a car is a big decision for consumers. That’s why automotive marketing that reaches potential customers with the right offer at the right time to influence that decision is so critical. You can depend on us to execute complex automotive marketing campaigns efficiently and accurately, to keep up as those campaigns evolve, and to do it all with an agile approach at a scale of up to millions of email and print pieces per month.

Automotive marketing made simple

To make automotive marketing easy, we provide a Spire API that extends customized self-service capabilities into your website, or create dedicated, branded automotive marketing microsites. To make it work, we leverage our experience across a range of marketing tools, all handled in-house:

• Data management from sourcing, hygiene and setup to ongoing refinement and maintenance in our on-site data center
• Direct mail including highly complex 1:1 data-driven campaigns and custom formats at scale
• Email and social channels fully integrated with high volume print
• Publish-on-demand capabilities — including a variety of self-mailer and envelope formats — for your team or your clients