Smarter data-driven direct mail campaigns drive university donations

Overview:

Increasing donor participation was the driving force behind finding the right partner to execute more targeted direct mail campaigns.

Program:

Increasing the number — and value — of donors is a constant challenge for institutions of higher education. And choosing the right partner to help with fundraising and development can be just as much of a challenge. Whether reaching out to alumni, parents, corporations or individual donors, it’s critical that every campaign builds and nurtures the school’s brand and its all-important donor relationship, one that’s both rational and emotional.

With strategic planning, creative design, data intelligence, variable printing, full service direct mail, analytics, and tracking, Spire was the right partner. Our expertise in developing, testing, and implementing 1:1 direct mail campaigns helped improve bottom line results — including increased average gift amounts and overall revenue.