Driving improved time to market and cost efficiencies

Overview:

Mailing over 2,000,000 pieces monthly across multiple formats — with time to market and tracking being absolutely critical for time-sensitive, fully customized offers — required a partner with deep digital resources, exceptional mailing services, and technology support for custom integrations.

Program:

For a major automotive client, Spire developed automation for the efficient transfer of millions of one-to-one four-color direct mail pieces. API integration and automated data hygiene and proofing added to the efficiencies. Structural reengineering delivered both cost and time to market improvements. And, enhanced data hygiene with ACS services to flag and eliminate ‘non-mailable’ pieces reduced ‘wasted mail,’ to deliver additional postage savings.

Results:

Time to market was reduced from 12 days to 6 days. The client realized postage savings of over $750,000 annually, as well as a 20% reduction in production costs. Enhanced mail tracking provided value-added details for proving ROI and enhancing new business development.

Customer Kudos: “Spire has been a great partner, continuously looking for opportunities to improve efficiencies and costs while always providing excellent customer service.”