Learn about some of our recent work in retail marketing.

Overview:

Retail clients with both online and physical stores require a partner with strong industry knowledge, superior quality for brand consistency, and consistent format innovation. With critical, deadline-driven time to market and data hygiene segmentation needs, the client needed a turnkey solution.

Program:

Spire structured a program comprising direct mail, email, automated triggered campaigns, and A/B testing. Top performing, interactive formats — including laminated self-mailers with pop out coupons, scratch offs, snap-pack perfed mailers and other unique formats — consistently deliver improved ROI and cost per response.

Results:

The client experiences a two to three-time lift in response rates. They also benefit from improved mail tracking and on time delivery, while postal optimization delivers postage savings.

Customer Kudos: “Spire’s innovative format library is extensive. On one format in particular, a product like this comes along once, maybe twice in your marketing career.”

“Reduced production and postage costs and a 76% redemption increase!”

“…we had a 142% increase in redemption. It is just unbelievable how these are producing…”

Overview:

Online retailers who leverage direct mail as part of their multi-channel marketing strategy need a partner with strong technology resources to effectively integrate the physical channel into their virtual world.

Program:

Spire leverages multiple direct mail formats with automated data hygiene, variable templates for automated versioning, and both offset and digital print production to ensure effective and cost-efficient programs from one to millions. In-house USPS and deep direct mail expertise ensure on time delivery, postal optimization, and detailed tracking and analytics.

Results:

The results added up: improved response rates, increased spend per order, reduced cost per response, improved ROI.

Customer Kudos: "Since 2012 I have repeatedly tested — with e-commerce offerings — the jumbo laminated POPcards against multiple formats. It may not seem logical to e-commerce direct marketers that they use pop-off cards when pop-off cards were developed to drive foot traffic into retail, but for these jumbo laminated POPcards perform extremely well driving traffic online.”