Learn about some of our recent healthcare marketing programs.
Overview:
Our client was not meeting their demo target numbers for a software solution for the dental industry. They needed a more effective program — including high-impact direct mail and email — to drive demo opportunities.
Program:
Spire’s innovative, high-performing direct mail formats, combined with an integrated, interactive email campaign was the answer. Multiple formats, including laminated cards and scratch-offs, engaged the prospects. Follow-up interactive emails, mirroring the direct mail formats and engagement (there was even an online scratch off), delivered additional ‘touches’ and brand recognition.
Results:
Sales calendars for demos started to fill. Over 100 new demos were scheduled within the first month.
Customer Kudos: “Spire worked closely with our marketing and email team to deliver the most successful new business campaign we’ve ever run.
Overview:
A hospital and health partner network needed to find a trusted resource that would improve targeted distribution of their direct mail, while being mindful of controlling costs and managing their budget.
Program:
Spire recommended and implemented EDDM (Every Door Direct Mail) as the most cost-efficient and effective direct mail program to drive improved results. Targeting not only by zip code, but also by age and income through the EDDM program, would deliver no-cost list procurement and reduced postage costs.
Results:
A savings of eight cents per piece on postage helped maximize the budget while delivering mail to more high-value prospects. Additionally, with the expanded direct mail format size offered through EDDM at reduced postage, the messaging options were expanded while costs were contained.
Customer Kudos: “Working with Spire brought new life to our campaign. Our previous vendor simply didn’t offer the innovation and depth of resources that Spire delivered. The analytical approach that Spire took to maximize our budget enabled us to reach more people and improve our ROI.”
Overview:
Given the sensitive nature of the client’s healthcare related communications, it was critical that they partner with an organization that could quickly understand their business model and flawlessly execute campaigns.
Program:
Leveraging direct mail format and production expertise, combined with deep digital print capabilities, Spire delivers a series of ongoing direct mail programs including multiple formats and using multiple digital production devices — ink-jetting, inserting, and matched mailings — on strict time schedules.
Spire’s in-house technology and development team is leveraged to provide critical data management and HIPAA security standard operating procedures.
Results:
Consistent on-budget and on-time delivery of critical communications delivered improved consistency and ROI.
Customer Kudos: “We were able to on-board Spire quickly and immediately begin direct mail communications with minimal oversight required. Spire's staff has the experience and industry knowledge to keep everything on schedule and on budget — while continually making positive recommendations to improve channel effectiveness.
“We don’t consider Spire as simply a vendor. They are a critical extension of our Marketing team. We look forward to broadening our relationship with Spire as we add program complexity and rely even more heavily on Spire's unique expertise.”
Overview:
A major telehealth organization needed a streamlined, easy to access way to provide and deliver brand-controlled marketing campaigns. Time to market, analytics, and reporting would be key success benchmarks.
Program:
A custom marketing storefront supporting print, mail, and promotional items support automated welcome mailings. API integrations, automated notifications for low inventory and shipping, live proofing and approval workflow, and comprehensive inventory management ensure low-touch program management and accuracy. Secure File Transfer and Data Processes — all within a HIPAA Compliant workflow — satisfy legal and regulatory requirements.
Results:
Significantly improved time to market, reduced costs, and the ability to effectively manage and execute multi-channel campaigns exceeded expectations. Automation of the programs saved significant administrative time, allowing the client to focus on business improvement and enhancements to the program. Multilingual campaigns, in-store signage, emails, promotional items, and event management expanded the program, driving continuous improvement and new benchmarks for success.